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How To Drive Traffic To Your Website (Forbes)

Updated: Apr 9, 2021

Okay, so that gives you a sense of the general areas that your traffic will come from and how you should go about tracking your traffic. Remember, if you're not tracking the traffic that's coming to your website, you're wasting your time marketing online. When you drive traffic to any site, blog or wherever, you need to understand where it's coming from so that you can scale your efforts.

The other important thing about tracking is to utilize conversion pixels so that you can effectively determine, specifically, down to the cent, how much each sale cost you. For example, if you spent $100 on Facebook ads, which resulted in 200 clicks, without knowing precisely how many of those clicks resulted in a sale, you just wasted $100.

Lets just say that out of the 200 clicks, you received 3 sales, which were tracked with a Facebook conversion pixel. Those 3 sales resulted in $800 in revenue. So your $100 investment just drove $800 in sales. Now, this is simply a generic example , but when you know how to track your ads or other marketing efforts, then you'll know what's paying off and what's not.

Use this knowledge to understand your conversion rates per ad spend. If you spent $100 to make $800 then you made $8 for every $1 you spent. Conduct more tests, then scale out your efforts using the Pareto Principle, or the 80/20-Rule, which states that 80% of your results are coming from 20% of your efforts. Use meticulous tracking to discover the efforts that are leading to the biggest results. Simple as that.

Organic Traffic Methods

Want the skinny on how you can drive traffic to your website? The following traffic-driving strategies are organic in nature. You won't have to pay a single dollar for traffic that falls under this bucket. But you will have to trade your time. And since time is more valuable than money, in that it can only be used once then it's gone forever, there's still a significant cost involved depending on your skill level.

#1 -- Implement Good Search Engine Optimization (SEO)

Today, if you don't understand SEO, you're doing yourself a disservice. Discover the nuances about SEO so that you're engaging in the right type of traffic delivery strategies. You don't want to bend or break the rules. Plus, by really having an understanding of SEO, you could quite literally supercharge your results. Find a good course or audiobook about SEO and learn like the wind.

#2 -- Write Insatiable Content

Content is king. As long as you create insatiable content on your site or blog, you'll keep the visitors coming back for more and more. Also, the better your content is, the more engaged your visitors will be. They will share your content for you, helping to promote your site on autopilot.

#3 -- Answer Questions on Quora

Quora is a great medium for driving traffic to your site. Answer questions on this platform and link the right keywords to anchor content on your site or blog. However, don't use this platform to spam. Ensure that your answers are detailed and that you know what you're talking about

#4 -- Create YouTube Video Tutorials

YouTube is a great resource for driving free organic traffic to your website. Maybe it's because Google loves YouTube, and considering that it's the second most popular search engine in the world, gaining exposure on YouTube could be huge. Create useful tutorials and videos that add an immense amount of value and be sure to link to your content through the description.

#5 -- Get Social On Instagram

Everyone knows that Instagram is a wildly-popular platform for sharing photos and connecting with others from around the world. Yet, few people know how to leverage Instagram to drive traffic to their website. However, many people have built multi-million dollar businesses solely by using Instagram as their main method for driving traffic.

#6 -- Leverage LinkedIn's Publishing Platform

LinkedIn's publishing platform is a great method for marketing the content that's already on your website. Publish a unique, high-quality post on LinkedIn that delivers an enormous amount of value and ensure that you link that content to anchor content on your blog or website to gain that all-important authority bridge to your primary post.

#7 -- Post On Medium.com

Medium is one of my go-to platforms for marketing my content and provides another authority-site domain that gives you the versatility of link-dropping the way that you normally would through any blog post on a CMS like WordPress. Leverage Medium to create intuitive content marketing posts that also link back to your primary posts on your site or blog.

#8 -- Utilize Email Marketing

Email marketing is a great way to drive traffic to your site or your blog, and to promote any offers, but it also means that you need a list to market to. Create a lead magnet and build a sales funnel immediately if you haven't already done so, in order to build up a list that you can eventually market (not spam) any of your offers to.

#9 -- Update "Expired" Content On Your Website

Historical refreshes of content is a good thing, especially if some of your content has expired. Note, this does not mean re-doing your content; simply refreshing it to bring it current if it isn't already evergreen content. Look at ways you can update outdated content on your site to drive more traffic through visibility on search engines like Google.

#10 -- Create A Free Online Course

Creating a free course is a great way to drive traffic to your site. You can use Udemy, Teachable or any number of websites out there in order to do this. Ensure the course delivers an enormous amount of value and then pushes and links students to additional content and offers on your site.

#11 -- Create And Share High-Quality Infographics

Building high-quality infographics is simply one form of clickbait. There are loads of clickbait examples that you can utilize, but not all of them are created equal. However, if you can build a great infographic that many people will link to, you can essentially create an automated marketing machine for your site. Ensure you hire a great designer to do this.

#12 -- Build Industry-Specific Surveys

I'm always linking to industry-specific surveys through content on my blog. This is a great way to draw in droves of links by delivering something of value. Ensure that it's specific to your niche and relevant to the content on your site or blog and then share that survey with the world.

#13 -- Focus On Mobile Usability

Serious about driving traffic? Then you need to ensure that your site is mobile-friendly. Use Google's Page Insights Tool to check the friendliness of your mobile layout and see if it conforms to guidelines. You should also make sure that all your posts and content are AMP-specification ready.

#14 -- Implement CDNs And Browser-Caching Tools

Content-Delivery Networks (aka CDNs) are a great way of speeding up page delivery across the world. Google and other search engines are inherently concerned about the speed of your site and page content. Use Amazon's AWS, MaxCDN or any number of other tools out there to leverage CDNs along with browser-caching tools like W3 Total Cache, WP Super Cache and others.

#15 -- Create Free Webinars

Free webinars offer a great platform for driving traffic to your website. You can automate your sales presentation with webinar platforms like Demio, GoToWebinar and others that exist out there. Use the time to deliver value while also directing viewers to your site and its content along with any offers.

#16 -- Post Useful Content On Reddit

Another great way to drive traffic to your site is to use Reddit. Reddit is a wildly-popular platform where you can share useful information and engage in conversations with millions of people from across the planet. The domain is extremely popular, making any link from the site extremely useful for boosting your visibility across the web.

#17 -- Develop SlideShare Presentations

You can use a platform like SlideShare to deliver powerful PowerPoint presentations that are Google-friendly, ultimately increasing your visibility. If you do it right, and your presentations go viral, which they easily can on this platform, and that presentation links to your site, you will drive a large amount of traffic for free.

Paid Traffic Methods

Clearly, paying for ads and other initiatives is always one method to drive traffic to your site or blog. If you have a small budget, and you track things properly, you can come up with a cost-per acquisition (CPA). If your CPA is high enough, you can comfortably scale your advertising revenues. Be sure to implement things like Facebook and Google tracking pixels to determine the effectiveness of your ads.

#18 -- Use Outbrain or Taboola To Promote Your Content